The SLC Fashion Stroll is the event that introduced me to Salt Lake’s local fashion scene. I first got involved in Stroll showing my crocheted costumes, scarves and swim wear. After showing in Stroll a time or two, event founder, Matt Monson invited me to help organize the event, doing the PR, marketing and even a little bit of fundraising. To me, Stroll is Salt Lake’s coolest fashion event. I like it because it is low brow and low budget, the only place we don’t skimp and pinch is on the raw creative local design talent. We focus on local designers who haven’t been discovered yet, giving them a chance to show their stuff on the runway. Okay, maybe our runway is actually just a parking lot, but the crowds who come out for the event don’t seem to mind.
Fashion Stroll is coming up Friday night, May 21st. We will have 3 runway shows at 7:30, 8:30 and 9:30 p.m. The 7:30 show should be a fun one because it will exclusively feature the SLCC Fashion Institute students. The band Laser Fang will perform. My friends from Transfusion Hype are also coming out to dance for the crowd before the 7:30 and 9:30 shows. From what I’ve heard, there will be public (though still family-friendly) nudity on display, so don’t miss it.
We couldn’t put on Fashion Stroll without all the great sponsors who help us out. The Downtown Alliance, SLCC Fashion Institute, Retro Rose and Especially for You Flowers have helped us out for Spring Stroll with much needed cash contributions. In Magazine has helped us advertise the event and they, along with the SLC Film Center, have become our partners in crime for our week-long fashion event, Thread. Highlife does all the hair and make-up for the event, and has really showed their commitment this year by getting up at 4 a.m. to style our models for a Big Budah/Fox 13 live shot. Henries Cleaners has served as our home base for all these years, letting us use their space to put on the show. Wilhelmina UTG is a loyal sponsor and good friend, providing models not just for the event but for all the pre-publicity we do, sending out their girls and guys even at 4 a.m. if we need them. Thanks to XMission for hosting our website, this is a great company that does a lot to make Salt Lake cool. Last but not least, I want to thank SLUG Magazine for helping us out with advertising, editorial coverage, and just being great friends. So when you are out shopping, please be sure to patronize these businesses, knowing that when you do, you are supporting the arts!
And here are the details on Fashion Stroll! Hope to see you there.
Spring 2010 SLC Fashion Stroll
Friday, May 21, 2010
East Broadway (300 S) between 200 and 300 E
Salt Lake City
The event begins at 6:30 p.m., with all-local fashion shows at 7:30, 8:30 and 9:30 p.m.
Free to the public!
Featuring Jordan Halversen, Krista Nielson, the students of the Salt Lake Community College Fashion Institute and many other designers.
For more information, visit http://www.slcfashionstroll.com or find the SLC Fashion Stroll on Facebook.