Midevil Corseted Prairie-Revival 1970s Fashion

1970s style is probably the biggest fashion trend of 2011. But my question is, why settle for 70s-inspired when you can have the real thing?

A fashion that has resonated in my mind for a lifetime is the Gunne Sax dresses of the late 60s and early 70s. Photos from my childhood are dotted with women wearing the corset-midriffed, calico, prairie-style dresses. High necks, lace plackets and puffed ¾ sleeves are also common.

I think they are beautiful, from the feminine florals and lace to the lace up bosoms (ha I said bosom) that make me feel like I’m having a Shakespearean moment. They look like the costume designer from Little House on the Prairie met up with the corset maker from Midsummer Night’s Dream.

The clothing brand was bought in 1969 by Jessica McClintock, who later became famous for elaborate lace collars on evening-wear in the 1980s.

You can still find Gunne Sax dresses in vintage shops and online, however sizing is difficult. I often see them in vintage size 3 and 5, which translates to modern-day invisible.

Maybe the Gunne Sax dresses aren’t your thing – too prairie-revival, too conservative or too 70s, but I miss the days of dress up and femininity symbolized in this style.


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